Laundry detergent brand Tide has entered its waterless cleaning era with the launch of Tide evo at major retailers in the US. The 100% concentrated, waterless tile first introduced at SXSW in 2024, has six cleaning layers that activate instantly in cold water, leveraging several cleaning technologies, according to the brand. These include all-in-one scrubbers, pre-treaters, brighteners and fresheners. The launch of Tide evo responds to the demand of more from laundry care products in the U...